For more than 25 years we have helped investors improve their net investment returns through advanced portfolio design and lower fees.
Our enduring philosophy and deep working relationships with the academic community underpin our approach to investing and form the foundation for all of our strategies.
Our goal is simple:
To deliver a truly outstanding investment to every client.
The returns of the markets depend on numerous factors, some of which cannot be controlled by investors. However, far too many investors focus on factors they can’t control: market predictions, the economy, interest rates, or the performance of an individual sector or strategy.
RoboAdvisors+ investment philosophy is based on scientific research, not unreliably forecasting or investment fads. There is overwhelming academic evidence that stock picking and market timing do not add value to investment returns: the smartest approach to investing is to try and capture the returns of the global markets. Our strategies are based on the work of distinguished academics and Nobel Prize winners.
While many investment firms attempt to add value with forecasts and guesswork, we add value for our clients by focusing on what we can control, such as:
Investors are rewarded for taking risk in the equity and bond markets, but not for the risk of holding individual securities. By building portfolios with the proper asset mix of stocks and bonds we are able to capture the returns of the markets with less volatility.
Asset allocation—not picking stocks or timing the market—accounts for most of the performance in a diversified investment strategy. Our portfolios have long-term asset allocation targets and are re-balanced when necessary.
Investors only keep net returns, so every dollar saved is a dollar earned. We use low-cost investment products and manage portfolios in a tax-efficient manner to ensure that you are getting the best return with your hard earned money.
While our principles of investing do not eliminate the risk of market loss, they do help you focus on the factors that you can control, which we believe gives you the greatest chance of long-term investing success. We pride ourselves in helping our clients understand the “whys and how’s” of investing, and our goal is to provide our clients with information that they can clearly easily understand. We believe that this knowledge will provide a sense of security and show that we are committed to building a lifelong relationship with our clients.
The annual advisory fee displayed here is computed by applying our .25% annual advisory fee to the account value.
Thus for a $100,000 account, our annual advisory fee is ($100,000 x 0.0025) $250/year.
This annual fee is assuming no change in the account's value month-to-month.
The averaged advisory fee charged when investing in a typical equity mutual fund is 1% (source) of assets annually.
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