How did we get this number?

The annual advisory fee displayed here is computed by applying our .25% annual advisory fee to the account value.

Thus for a $100,000 account, our annual advisory fee is ($100,000 x 0.0025) $250/year.

This annual fee is assuming no change in the account's value month-to-month.

The averaged advisory fee charged when investing in a typical equity mutual fund is 1% (source) of assets annually.